01
Brief
Tell creators what to make. Set a video target and a fixed price per video.
For brands · UGC campaigns
Launch a UGC campaign.
Pay creators for approved videos.
Set a brief, a video target, and a price per video.
Creators submit edited UGC. Approve your favorites. Run them as ads.
Creator pay from $100 per approved video · 25% management, $500 minimum per campaign
Three creators submit UGC to your brand’s campaign. Two videos are approved and go on to your brand’s Meta and TikTok ads. The rejected video stops at review.
Creators bring the ideas. You choose the videos worth running.
How UGC campaigns work
You publish the brief. Creators make user-generated content (UGC) for your brand.
02
UGC Video
Any creator can join. They make and submit fully edited videos for your brand.
03
Approve
Approve your favorites, request changes, or reject videos that don’t fit.
Your brand. Your approval.
Approve, revise,
or reject.
Send one consolidated correction round within your agreed brief. Changes to scope are quoted separately. You decide which videos to approve.
- 01
Request a revision
Tell the creator exactly what to change.
- 02
Approve the revised video
Review the new version before accepting.
- 03
Reject what doesn’t fit
You make the final call on every video.
Campaign activity
Live preview
Example campaign activity: a creator joins, submits a UGC video, and receives approval or rejection. You can request a revision, review the remade video, and approve the new version.
Simple ways to pay creators.
Pay per video
Available nowCreator pay starts at $100 per approved video.
Creators receive the full amount.
Share of ad spend
Coming soonCreators earn a percentage of the ad spend
behind their videos.
Plan your campaign budget
Estimate after campaign launch. Actual creator charges depend on approved videos.
- Creator budget
- $2,000.00
- Management (25%, minimum $500)
- $500.00
- Estimated total before tax
- $2,500.00
The $500 launch payment is credited toward management. Once agreed launch work is performed, the minimum remains payable even with no approved videos. One consolidated correction round within your brief is included; changes to scope are quoted separately.
Who can join a campaign?
Any creator can join and submit work for your brief. You choose which finished videos to approve.
Do we set the number of videos and the price?
Yes. Choose a video target and agree creator pay from $100 per approved video. Campaign management is billed separately with a $500 minimum.
What if a video isn’t right for our brand?
One consolidated correction round within the approved brief is included. Changed scope is quoted separately. Creators are paid for approved videos; the management minimum remains payable after agreed launch work.
How is the DansUGC fee calculated?
Management is 25% of the approved creator budget, with a $500 minimum per campaign. The $500 launch payment counts toward that fee; it is not an extra charge. Once agreed launch work is performed, the minimum remains payable even if no video is approved. Creators receive their full agreed amount only for approved videos.
Can creators earn a share of our ad spend?
That model is in development. For now, campaigns use a fixed payout per approved video.
Does the creator post on their account?
No, but please book a call. This can be arranged with some creators.
Your next campaign starts here
Ready to launch your UGC campaign?
Book a call. We’ll help you shape the brief, video target, and budget.
Book a call