deliverables: any home face emotional reaction excluding complex reactions such as crying.
deliverables: 15 sec lipsync reaction
deliverables: demo of the app (laptop or mobile app)
Reaction-led format where the creator realises how many photos they have or how much phone storage their camera roll is using, reacts with shock or disbelief, then cuts into a photo-cleaning app demo. Reusable for photo-deleting, storage-cleanup and phone utility apps.
deliverables: exact dance with music
Reaction-led social format showing someone receiving messages, reacting to notifications and interacting with friends around their phone. Reusable for messaging apps, social apps, friendship apps and community-based platforms.
Lifestyle kitchen format showing someone cooking while using their phone, following recipes, weighing ingredients and checking grocery lists. Reusable for recipe apps, meal planners, nutrition trackers and food-logging apps.
Reaction-led format showing the creator crying or looking overly emotional in response to something they’ve just seen, learned or discovered. The reaction can be genuinely sad or played for humour, irony or exaggerated drama, making it reusable across a wide range of hooks, app reveals and relatable scenarios.
Relatable nighttime struggle showing someone unable to sleep, getting increasingly frustrated
Fitness-tracking format showing gym workouts alongside smartwatch checks, workout logging, progress tracking and food logging. Reusable for fitness apps, workout trackers, AI coaching apps and nutrition/fitness platforms.
Relationship-focused format showing long-distance connection through calls, phone interactions and everyday moments shared through the screen. Reusable for couple apps, long-distance apps, messaging apps and social connection apps.
Quirky visual format showing someone eating an unusual-looking candy or food, then reacting to something unexpected they’ve just discovered with surprised or intrigued facial expressions. Reusable for app discoveries, feature reveals and reaction-led creatives
deliverables: full body outfit check
Travel-focused format showing airport journeys, boarding, flights, luggage and phone interactions throughout the trip. Reusable for flight apps, travel planners, booking apps, eSIMs and general travel brands.
Creator films a POV-style walking clip looking down at their body/legs while walking. *Face is not visable*
Motivational rebrand-style format showing someone “locking in” on their goals through desk work, planning, journalling, moodboards and focused night-time productivity. Reusable for productivity, planning, habit and self-improvement apps.
chore, skincare
Food and grocery-focused format showing shopping, checking products, scanning foods and documenting meals. Reusable for PCOS apps, nutrition trackers, calorie scanners, grocery apps and wellness apps.
Running-focused format showing pre-run prep, warm-ups, running POVs, checking pace/stats on a phone or smartwatch, and post-run reactions. Reusable for running, fitness and training apps.
deliverables: grwm reaction skincare
Relatable gut-health format showing bloating, post-meal discomfort, food logging, bathroom tracking and relief moments. Reusable for gut-health apps, IBS trackers, nutrition apps and symptom-tracking apps.
Aesthetic Pilates format showing mat setup, following exercises from a phone, core movements, stretching and different workout angles. Reusable for Pilates apps, fitness apps, workout planners and wellness apps.
Aesthetic lifestyle format centred around making/drinking matcha alongside productive, wellness and “that girl” habits. Reusable for habit trackers, wellness apps, productivity apps, fitness apps and lifestyle brands.
Travel-lifestyle format showing hotel/resort moments, destination exploring and scenic vacation content. Reusable for travel apps, hotel/resort brands, booking apps and general travel brands.
Aesthetic morning-routine format showing productive habits from waking up through getting ready, planning the day and working out. Reusable for habit trackers, productivity apps, planners, wellness apps and fitness apps
deliverables: walking reaction with camera 0.5
Reaction-led format where the creator starts neutral, suddenly notices something unexpected and reacts with a shocked, confused or “caught off guard” expression before cutting into an app or product demo. Reusable for surprising discoveries, app reveals, feature reveals and problem/solution creatives.
deliverables: 10-15 sec creator pointing around (up to you how)
shaking reaction while doing the makeup
Cute and funny pet reaction format using expressive animal moments, confused, sad, sleepy, overstimulated or adorable reactions
Food and macro tracking format showing meals/snacks, barcode scanning, food weighing, meal prep, comparing meals, and reacting to calories/macros.
Cosy night-time routine format showing self-care, winding down, skincare, candles, journalling and bedtime habits. Reusable for sleep, wellness, habit, skincare and self-care apps.
Always forgetting 😅 #flo #periodtok @Flo Health App Relatable period-tracking scenario using quick reaction clips — frustrated logging, crying, checking for a period, shocked/confused reactions and ending happy or relieved. Can be adapted to different cycle, symptom or women’s health apps.
deliverables: creator cutting fruits silently
Relatable cooking or baking struggle format showing someone trying to follow a recipe, getting overwhelmed or making a mess. Uses chaotic kitchen clips and stressed reactions
deliverables: 60 seconds of talking head. Script must be provided
deliverables: crying (no makeup)
deliverables: grwm reaction 10-15 sec.
deliverables: 15 sec video at the gym
deliverables: filmed script, 2 people talking/interacting
deliverables: crying (with messed makeup)
deliverables: up to 1 min full UGC. multiple scenes, talking and edited.